TrustedHousesitters Branding

Working in-house, over a three year period – from Brand Designer, to Head of Brand Creative, running a team of designers in Creative Studio.

I began by rebranding TrustedHousesitters. The focus of this rebrand was to bring as much personality as possible. TrustedHousesitters is such a unique, exciting, life-changing proposition and the previous brand felt quite corporate, as if it could be any brand.

Working with a brand strategy agency, I took their strategy and turned it into an updated brand book and implemented the new brand across all business channels – working with teams across the business to bring it to life. Sense of community. New logo, font, colours, templates – across digital channels, social media feeds, video, photography, art direction, animation,

Working with product to align brand positioning across business.

Then brand guardianship – constantly pushing for what’s next while still maintaining our unique identity and voice. Brand workshops, presentations, user research.

Then accessible update to align marketing and product work – accessible colour contrast page.

Brand portal that seamlessly worked with Google Drive setup.

Please see page about asset creation for design, illustration, video creation, working with agencies etc. systemising digital ads for constant iteration and improvement. Working with a digital product, keeping brand flexible but recognisable as we try new things.

Be more pet.

Fawnbrake strategy workshop sessions + brand book updates. The pet people way.