Gray Associates Direct Branding

Gray Associates Direct (GAD) is a direct mail and marketing company with over 30 years of industry experience. They were looking to refresh their brand and update their print collateral and digital space.

For their new logo, I created an icon of a ‘G’ with a ‘direct’ arrow pointing upwards and forwards, representing postage/delivery and also increased business performance and positive forward motion for them and their clients.

I also provided them with a new strapline: “Marketing, the direct way.”