Created during my role of Senior Designer at Mineral.
Community Fibre ‘Do More’ Campaign
When lockdown first began, the importance of having fast, reliable internet connection at home became obvious. Community Fibre wanted to run an upbeat social media campaign to highlight how having faster broadband could improve a household’s lockdown experience.
Created at Mineral, with copywriting by Ben Harrison and design help from Laura Hall.
I planned, storyboarded and created 15 & 60s Facebook videos (with animation, footage and upbeat music), plus static and carousel advertising for retargeting.
The campaign also included a re-skin of their website and display advertising banners.
It became their most successful Facebook campaign to date, with more click-throughs, interactions and conversions than their previous advertising.
